Hellgates aren't an immersive world.
That sounds like you problem, not the system, being on daily without rotating players because you have no room, KEKW
Clans had a max membership of 100, there were only so many officers/shotcallers to go around, and there was constant pressure to get as many season points as possible.
The problem is that it's all-or-nothing: either you're all-in, or you don't participate. Being all-in for one season can be fun, but then burnout sets in. That hurts player retention.
A more immersive sandbox world would require more time for change to develop (due to logistics, geographical immensity, etc.). And the best sandbox worlds wouldn't need to be periodically reset.