It's already more profitable to win GVG's then to NAP with someone, because the gear looted is multiple times more valuable then that territory will yield over weeks/months. A single 6.3 Judicator Armor is worth more then the territory will produce in 2-3 weeks.
From the perspective of a non-experienced or low-experienced team the risks of losing gear multiple times more valuable than that territory will yield over weeks/ month is way too high for little reward (even though for a new team the loot from a gvg would be more valuable than for experienced teams that reached the point in game where they dont really care about losing a set or two).
It depends a lot on whether the devs wanna switch the game and encourage GvG or not. But if they wanna grow their player base they should do some switches.
I'm not saying that the hard work of people who've been playing this game long enough and did their grinding already should be ignored. It shouldn't. But they gotta find a place for both players who started in alpha and players that start playing albion tomorrow.
Some ideas for the devs that could encourage GvGs (if that's their plan for the game):
- make them once a week not every day (it will be higher reward to hold a terry for a week safely, you'll have more unique teams participating, a rarer opportunity will motivate people to actually take it)
- make fighting a gvg and scoring a point actually give season points (not too many though)
- make it more cost efficient.